Kids 1st Nurseries: Because the little things make a big difference!

19th May 2014
Kids 1st Nurseries: Because the little things make a big difference!

In March this year we announced a competition for one lucky family to win ten free days of childcare if they could come up with the next Kids 1st advertising slogan!

The competition was launched to celebrate Kids 1st’s tenth anniversary and within days we were inundated with entries. The competition closed on 30 April and we are delighted to announce that the winning slogan by the Alderson family from Kids 1st Durham is:

“Kids 1st Nurseries: Because the little things make a big difference!”

Marianne Alderson said: “We’re absolutely over the moon that Kids 1st Nurseries selected our advertising tagline! We knew from the moment we first visited the Durham nursery that it was the place for our babies and that
was mainly down to seeing how well the small details, that can often be overlooked, were implemented.

This was the primary inspiration for our tagline but the dual meaning of how big a difference the little people really make to our lives was what we thought made an effective slogan! It means a lot to us to win and we hope our tagline helps highlight what a great starting point Kids 1st Nurseries really are.”

Due to the number and quality of slogans we also given away two runners up prizes of one free day of childcare. These prizes have been awarded to:

Joni Edwards from Kids 1st Quorum – “We are great, your children make us special.”
Jane Tate from Kids 1st Wynyard – “Kids 1st. Care you can count on.”

Rachel Todd, Marketing Manager for Kids 1st, said: “We have been blown away by enthusiasm of all of the parents. It was a really tough decision but we loved the dual meaning of this slogan. Thank you to everyone that entered.”